Short
30 words
SSG MFG (Strategic Sales Group) is a manufacturers' representation firm. For 25+ years it has placed OEM service and production parts with vetted manufacturers. Now it adds instant online estimates.
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Press kit
SSG MFG (Strategic Sales Group) is an independent manufacturers' representation firm that has placed OEM service and production parts with vetted manufacturers for 25+ years. This kit has the logo, colors, type, patterns and social templates, plus approved descriptions and a fact sheet. Use the files as they are. For interviews or anything not here, email the press contact.
What does the SSG MFG logo look like?
The S icon, SSG and MFG on one line, in layout blue with the bar inside the G in signal orange. The icon alone carries tight spaces.
How much room does the logo need?
Clear space is X on every side, where X is the height of the S in SSG. Keep text, imagery, rules and other logos out of it.
| Asset | Screen | |
|---|---|---|
| Logo | 120 px wide | 1.25 in (32 mm) wide |
| Icon | 20 px wide | 0.25 in (6 mm) wide |
| Avatar | 32 px; 16 px as a favicon only | 0.375 in (10 mm) |
Below the logo minimum the MFG letters fill in. Use the icon instead; the avatar and favicon use it for the same reason.
Which logo files can I use?
Vector SVGs drawn from the master artwork, with 2048 px PNGs for tools that won't take vectors. Color on light grounds, reverse on dark. Use the logo once per layout; the icon where space is tight.
Logo
Icon
Avatar
The icon on a square ground, sized for profile pictures. Platforms crop to a circle; the icon stays inside it.
What shouldn't I do with the logo?
Use the files as supplied. The cap is always signal, the body always one colour.
Don’t stretch, squash or skew it
Don’t swap the cap colour
Don’t add shadows, glows or outlines
- SSG MFG
Don’t retype it in a font
Don’t set it on a ground that fights it
Don’t rotate it or break it apart
What are the brand colors?
Layout blue leads. Ink, graphite and three grays carry the layout. Signal orange is the accent from the G's cap. Values come from the site's design tokens.
Layout blue — The lead colour: the logo, patterns, primary actions. Machinist's layout fluid.
#2340E0RGB 35, 64, 224Signal — The bar inside the G and the right half of the dome field. An accent, never a ground for text.
#D9480FRGB 217, 72, 15Ink — Text and dark grounds for posts.
#0B1324RGB 11, 19, 36Graphite — The darkest ground: dark interfaces, banners.
#0B0E14RGB 11, 14, 20Paper — The page and the light ground.
#F2F3F5RGB 242, 243, 245Aluminum — Light neutral for rules, tints and clear-space fills.
#D3D8DFRGB 211, 216, 223Steel — Mid-gray for captions and the steel cap on ink.
#7D8597RGB 125, 133, 151
Interface tokens
On the website and in the apps, layout blue is the one interactive accent: primary actions, links and active states.
TokenLightDark
- #F2F3F5#07090D
--page
Ground
- #F9FAFB#0B0E14
--frame
Alternate section, app surface
- #FFFFFF#11151C
--raised
Cards, popovers, fields
- #E4E7EB#1B212C
--line
Default hairline
- #D3D8DF#262E3B
--line-2
Stronger hairline
- #0B1324#ECEFF4
--fg
Headings, primary text
- #4A5467#9BA3B2
--fg-2
Body text
- #737C8F#737B8C
--fg-3
Meta text
- #2340E0#7088FF
--accent
The one interface accent
- #15835A#5FC992
--success
Status, always with words
- #AD5F0C#E0A85A
--warning
Status, always with words
- #CF3B3F#E5646A
--danger
Status, always with words
Which typefaces does SSG MFG use?
Two families. Archivo carries everything a person reads; Geist Mono carries data and post copy. Both are free under the SIL Open Font License.
Archivo
Custom parts manufactured to your specifications.
Aa12
Google Fonts · Omnibus-Type · weights 400–700, width 100
Geist Mono
Custom parts manufactured to your specifications.
Aa12
Vercel · weights 300–400, tabular figures
- Display and post titles
- Archivo Bold (700), width 100, line height 0.9–1, tracking −4% to −6%
- Feature titles, banners
- Archivo Regular or Medium (400–500), tracking −3% to −4%
- Body
- Archivo Regular (400), 15–17 px, line height 1.55–1.65
- Post copy and kickers
- Geist Mono Light (300), line height 1.4, tracking −2%
- Data: specs, prices, counts, IDs
- Geist Mono Regular (400), tabular figures
- Logo
- Drawn artwork. Never typed.
Get them free: Archivo on Google Fonts and Geist Mono from Vercel. No other typefaces.
What are the brand patterns?
Every graphic is cut from the icon at 45°: the band, two bars offset by a step, and the cut panel. Use one per layout.
How should I describe SSG MFG?
Two approved descriptions. Use them as written, and trim from the end rather than the middle.
Long
100 words
SSG MFG (Strategic Sales Group) is an independent manufacturers' representation firm. For 25+ years it has represented principals that make service and production parts for OEMs, in 12 core process lines from injection molding and stamping to die casting, forging and offshore sourcing. One RFQ reaches several vetted manufacturers, domestic first and worldwide when the landed cost wins, and SSG reps handle communication and negotiation through delivery. The company now runs an online part builder with instant budgetary estimates and DFM feedback, an AI copilot, an open API and MCP server for agents, and a network independent reps can join.
What are the facts about SSG MFG?
Checkable facts only. For anything not listed, ask the press contact rather than estimating.
- Name
- SSG MFG
- Legal name
- Strategic Sales Group
- Also written
- SSG, SSGMFG
- What it is
- Independent manufacturers' representation firm
- Experience
- 25+ years representing principals that make service and production parts for OEMs
- Core process lines
- 12 — Injection molding, Stamping, Deep draw, Rubber, Powdered metal, Springs & wire forms, Die casting, Screw machining, Forging, CNC machining, Soft goods, Offshore sourcing
- Lines joining the network
- 3 — Sheet metal, 3D printing, Urethane casting
- Industries supplied
- 24
- Sourcing
- Domestic first; principals nationwide and worldwide
- Products
- Online part builder with instant budgetary estimates and DFM checks, AI copilot, REST API and MCP server, rep network
- Website
- ssgmfg.com
- Phone
- (813) 419-2590
- Press contact
- bob@ssgmfg.com
How does SSG MFG sound?
Plainspoken. Exact. Shop-floor fluent. Quietly confident. Written for engineers, buyers and founders who are busy.
| Write | Not |
|---|---|
| ±0.005 in (±0.13 mm) | Tight tolerances |
| At 50 pieces, machine it. A die won't pay back. | Flexible solutions for every volume |
| How much does an injection mold cost? | Unlock the power of molding |
| Firm quotes come from the principal. | Our world-class partners deliver |
- Lead with the answer. Short sentences, active voice.
- Numbers over adjectives. US customary first, metric in parentheses.
- Name the better process when this one is the wrong call.
- Sentence case everywhere. No exclamation marks.
- No invented numbers: no customer counts, savings claims or rankings.
Naming
- First reference
- SSG MFG (Strategic Sales Group)
- After that
- SSG
- What it is
- A manufacturers' representation firm. Not “SSG Manufacturing”: SSG represents manufacturers; principals make the parts.
- Website
- ssgmfg.com, lowercase
Words SSG doesn’t use
- cutting-edge
- seamless
- world-class
- leverage
- robust
- unlock
- elevate
- state-of-the-art
- comprehensive
- revolutionize
- game-changer
- synergy
- best-in-class
- empower
Background for a story: About SSG MFG, how quality works in the network, and what a manufacturers' rep does.
Writing about SSG MFG?
Email the press contact for interviews, fact checks or logo formats not listed here.
How do SSG MFG social posts look?
Nine templates built from the 45° band and the cut panel. Every one renders portrait, square and landscape. Make your own in the graphics studio.
Feature
Headline
Offer
Explainer
Statement
Brief
Spotlight
Banner
Signal
Feature
Headline
Offer
Explainer
Statement
Brief
Spotlight
Banner
Signal